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Safa Investment participated in the Cityscape Global 2024 exhibition, the leading global event in the real estate development sector, achieving remarkable successes that strengthen its position in the industry. The participation included signing strategic agreements and launching innovative projects aimed at enhancing modern living experiences and promoting sustainable development, in line with Saudi Vision 2030.
During the exhibition, Safa Investment announced the launch of the Flow MENA Fund worth SAR 1.1 billion, reflecting its ambitious vision to enhance modern housing quality. It also signed a purchase and development agreement with the NHC worth SAR 400 million to support its plans for developing residential communities. Additionally, in partnership with Majmaah University, the company launched the first real estate development diploma, enhancing collaboration between the academic and real estate sectors. Furthermore, phase one of the Safa Alfursan project was completed with a value of SAR 78 million, demonstrating strong interest in the project.
Safa Investment's participation attracted significant attention, with over 172,000 visitors to the exhibition and more than 13,000 visitors to its booth, highlighting widespread interest in its projects. The company also signed 14 strategic partnership agreements and attracted the attention of 1,200 potential buyers for the Safa Alfursan project.
As part of the exhibition’s activities, Safa Investment organized a competition to furnish a residential apartment provided by the company, which garnered significant attention from the exhibition's visitors. A draw was held for the prize, which included the complete furnishing of a residential unit. One of Safa Investment’s customers won the prize and was presented with it in a festive atmosphere, reflecting Safa's commitment to engaging with its customers and delivering added value.
At the conclusion of its participation, Safa Investment expressed optimism for the future of the real estate sector in Saudi Arabia, reaffirming its commitment to delivering innovative projects that enhance quality of life and meet customer aspirations.
